Content Marketing
Connect your customers by telling your story and attract more revenue with growth-oriented Content Marketing Strategies
How opting for Content Marketing Services can boost your online success?
Did you know? 91% of websites get zero organic traffic. That’s where Content Marketing steps in — a strategic approach to create and share valuable, relevant, and consistent content that attracts, engages, and converts your target audience. A well-executed content strategy fuels organic lead generation, builds brand authority, boosts visibility, and drives long-term business growth. It’s not just about writing — it’s about crafting stories that inform, inspire, and influence. If you're aiming for meaningful traffic and lasting customer relationships, content isn't optional — it's essential. Let the right content marketing experts turn your brand into a magnet.
Increasing online visibility and reaching online people through various forms of content and bringing them to the bottom of the sales funnel to increase the conversions
Good quality SEO-supported content will help in gaining better search rankings in the search engines. Better search ranking means more searchable
With the increased search ranking of the business, will be easily located online for its products /services, increasing the incoming organic traffic on the website
When it comes to generating conversions, organic traffic gets better results than paid one. Paid traffic will only work for a limited time with regular expenses.
Defines the business and contributes to retaining customers. Influence the purchasing decisions of your clients. Increases brand awareness among the target audience
Content will help in connecting to the right audience. This will help them in interacting with the brand. With the available content, they will be able to make quick decisions
The conversion rates are six times higher than the businesses that ignore this practice of content marketing from their digital marketing plan
Generates better results than traditional marketing and costs much less than the later. Also, it maximizes the efforts of digital marketing
People trust your organisation. They will share your content. They choose your brand with an easy decision to purchase or visit the store.
Types of Marketing Content delivered by Zillion IT Solutions
Content Marketing comprises Content Writing and Content Publishing. When it comes to content writing it is much more than putting an idea into words. It has to be strategised with a well-defined objective. Whatever the mission of the campaign the audience has to be guided through the journey. Content writing is a very powerful tool for gaining the attention of the audience through various online platforms. It allows the business to provide detailed messages and to address various queries of the user about the brand. The business can leverage the benefits of content marketing by reasonably selecting the type of content and the platform to reach its targeted audience. Knowing the main characteristics of each type of content will help in targeting marketing efforts.
Blogs and Articles
Helps in consistently updating sites. Of great use for initiating conversation, content dissemination and directing traffic to the website.
EBooks & White Papers
More practical for the users and can be stored for later use. These are ideal for lead generation. Helps in building authority & brand reputation.
Infographics
Helps in transforming data into engaging digital storytelling. This help in breaking complex things into easy ones. Are more effective when embedded in blog posts.
Email Marketing
Most lucrative ways to retain & convert customers. With personalised emails, businesses can spread news/alerts on new arrivals, sales, and address issues.
Case Studies
Are testimonies of experience. Helps to establish authority on a topic and to attract the attention of a potential customer. They are effective lead generators.
Video Content
With the help of creative motion graphics and audio, these can be used to generate any kind of content. Creates brand awareness and authority.
Technologies and Platforms we use
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Google Search Console
New York, US -
Grammerly
New York, US -
Google Doc
New York, US -
ChatGPT
New York, US -
Google Keyword Planner
New York, US -
Mailchimp
New York, US -
HubSpot
New York, US -
Google Analytics
New York, US
Content Marketing Services for a Successful Digital Strategy
Content Marketing Services provide businesses with the content, strategy, tools and evaluation necessary to support marketing programmes. These may include crafting a strategy, developing marketing materials, implementing content marketing campaigns, measuring results and redefining for future strategy. As a full-service content marketing agency, Zillion IT Solutions can deliver end-to-end value-generating services. We have engineered content marketing services to attain the business goals for the clients.
This includes creating a result-oriented content marketing strategy and analysis. Performing market analysis to find keywords, market, competition, industry, cross-competition etc. After thorough research, we devise a strong strategy to help you increase sales and differentiate your brand.
1. Analyzing current content
2. Doing the competitor’s analysis
3. Performing top content keywords research
4. Creating a strategy to generate leads & increase sales
Different audience prefers to consume different types of content. We deep-dive into the audience to discover more about their problems and preferences. This helps in generating relevant content for engaging the audience.
1. Identifying the right audience
2. Understanding the buyer’s persona
3. Discovering the preferred content type & platform
4. Crafting engaging content
Once we have details on the audience and their preferences we create attractive and engaging content to make the audience interact with the brand.
1. Blogs
2. Social Posts
3. Infographics
4. PPT - Powerpoint Presentations
5. Email Newsletters
6. Case Studies
7. Whitepapers/Ebooks
Once the content is ready, comes the challenge of distributing it. The content we create will be optimised for search engines. Social media and email marketing services can also be deployed here for better reach.
1. Regular publication & distribution of content
2. Consistently posting blogs, articles, case studies, etc.
3. Automatic distribution of social content on social platforms
4. Campaigns for Email marketing & newsletter
Tracking the result is as important as creating content. Only the performance of the content will help in knowing what should be continued and what is not working. This helps in knowing what benefit is gained out of a particular campaign. We provide regular reports to keep our clients updated on how their business is getting benefited.
1. Analyzing monthly content reports
2. Identifying gaps within the content
3. Changing metrics to increase value
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