Search Engine Optimization (SEO)
Increase your website ranking with our proven SEO strategies as a great website deserves to be in the limelight!
What are SEO Marketing Services and how they benefit a business?
In today's highly competitive business world, every business wants to be on top, but everyone can't be there. The business website has to earn a top ranking. Google deploys multiple algorithms to filter and refine to present meaningful and quality data to the people. SEO plays an important role here to help the business in increasing its visibility and reach the targeted audience. Search Engine Optimisation (SEO) is an integral part of any digital marketing strategy. It comprises of keyword research, copy optimisation, link building, and more. SEO allows for improving the page ranking on search engines, leading to improved traffic, conversions and revenue. The SEO will tell search engines who you are, what you are selling and why you matter. If done correctly, SEO can deliver multiple benefits to the business. However, following wrong practices can harm the business as well by hampering the domain authority and dropping the rankings. SEO strategies are broadly categorised into on-time and long-term services. A business can derive multiple benefits by deploying SEO services.
Defining SEO objectives and developing a realistic strategy for the business. We may assist your in-house team or can work as a full fledge SEO team
Selecting the right keywords that are right for the business, product/service, should match the intent of the customers
Optimising the website content for making it more relevant for the readers. We optimise the content for the most effective keywords
Our team will submit unique content to blogs, directories, submission websites and social bookmarking sites to boost the Domain Authority
We select the relevant keywords and track them. We provide monthly and quarterly ranking reports to analyse the ranking changes.
Social Media promotions play an important role in reaching the audience. We must use all the relevant channels to amplify the message.
We perform technical audits of the website to ensure proper discovery by the search engines, crawling and indexing to gain maximum visibility
Analysing website structure, internal architecture etc, if these needs to be modified for improving relevancy & alignment with SEO strategies
Collecting data and preparing monthly reports on visibility, analytics, conversions & value, for tracking the performance of the campaign
Key Elements of SEO Services
Zillion IT Solutions follows an innovative approach to implementing SEO services to generate leads organically. Gaining top visibility is not easy, as every day billions of searches are made and new data is added. Using expert keyword research and SEO refinement the business will be able to earn the visibility it deserves. An efficient SEO provider can help in attaining digital success. Whatever the business goal - driving traffic, generating leads, maximizing sales, and increasing brand awareness, can be easily attained. Our team of experts performs in-depth Keyword Research to find the right one for the business. We review the website regularly to prioritise the SEO action plan for the website. Our expert copywriters and content writers write specially designed content for businesses to stand out from the rest. A comprehensive SEO report is prepared to showcase the website's visibility, performance, rankings, traffic and more.
Keyword & Competitor Research
Selecting the right keywords for business and planning the SEO strategy including content planning
Analytics Setup & Review
Google Analytics to monitor SEO progress, trends, and growth. Helps in fixing problems and reporting
Link Building Campaigns
Achieve greater authority for the website by linking high-value websites to your business
More Keyword Research
Our team constantly research the best keywords for your organisation to keep your ranking competitive
Search Engine Ranking Reporting
Keeping track of all of the keywords ranking so that we can tailor the SEO plan accordingly
Social Media Campaigns
Social Media campaigns are highly effective for SEO. The campaigns must be tailored accordingly
Technologies and Platforms we use
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Screaming Frog
New York, US -
Ahrefs
New York, US -
SEMrush
New York, US -
Google Search Console
New York, US -
Google Keyword Planner
New York, US -
Google Analytics
New York, US
Managed SEO Services from our experts to attain the business goals
Search Engine Optimization (SEO) helps customers connect with the business online through a variety of optimization tactics designed to increase organic search traffic. Our team of experts being proficient in Digital marketing along with SEO services, can increase organic traffic and search engine rankings for the targeted keywords and long-tail phrases that are crucial for the website. SEO services can add strength to any successful online marketing strategy, but selecting the right SEO partner is the key.
One can not begin SEO without auditing the website to understand its current status. This also is important to find and fix all the issues that are or may hamper SEO efforts. We will audit the website thoroughly to find what needs to be added or upgraded. This is the foundational activity for formulating on-time and ongoing SEO strategies for every business.
1. Title tags, meta descriptions, page titles, page copy, alt text
2. URL structure
3. Navigation structure
4. Duplicate copy check
5. A/B and multivariate testing
6. Backlink review
Local SEO helps in optimising the website for optimal visibility in the search results for the local intent. Location-specific businesses can get lots of benefits from local SEO.
1. Local Optimization
2. Content Creation
3. Landing Pages
4. Google Business Profile
5. Reputation Management
6. Local Citations
7. Paid Advertising
8. Schema Markup
Ecommerce SEO helps in optimising the website and its products to naturally gain traction and visibility in search engine result pages(SERPs). The aim of SEO here is to present your product/service in front of the shoppers as they are actively searching for the offer. Ecommerce SEO can elevate the performance of your online store a lot.
1. Website Audit
2. Keyword Research
3. Site Structure
4. Analytics
5. Schema Markup
6. Content Marketing
7. Ecommerce SEO Platforms
The website offering high-quality, user-friendly experiences is liked by search engines. Having a strong digital foundation is very important for a business website hence Technical SEO comes into the picture. Technical SEO helps in locating and fixing all the technical issues that may cause poor performance of the website. Encasing these fundamental details will help the business in boosting the site's performance and gain a ranking way beyond others.
1. Technical Site Audits
2. Website Migration
3. Speed Optimization
4. Structured Data Markup
5. Competitor Analysis
6. Image Optimization
7. Backlink Analysis
Without a proper analytics implementation, it will not be easy to know the results of your efforts. This will help in understanding the behaviour of your website’s visitors, gain insight into your website’s performance and uncover problem areas to maximize your conversions. That will help in making crucial decisions and strategies for business growth.
1. Google Analytics (GA)
2. Google Tag Manager (GTM)
3. Google Search Console
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