Email Marketing
Avail the benefits of Email Marketing for reaching your target audience directly with personalised content. Increase Brand Awareness, and loyalty along with more sales.
What is email marketing and why is it still important for any business?
Approx 4.5 billion people globally use email every day for communication. In spite of the social media boom when it comes to generating and converting leads, email marketing is on top. Email marketing is a digital marketing strategy used by the majority of global businesses to create brand recognition, drive sales and build client relationships. With the help of various email service providers, organisations can send automated, personalised emails containing brand promotions and announcements. Various common types of emails are newsletters, lead nurturing, promotional, milestones and Surveys, which can be leveraged by businesses for achieving their business goals. Many marketers wonder why email marketing is important when social media is growing exponentially over time. People still check their emails to find special deals from the brands. Email marketing is important for brand growth and below are the reasons why.
Regular web email communication with the audience makes it possible for the organisation to generate brand loyalty while driving sales
Marketing emails allows hyper-personalised communication, like offering unique discount codes, birthdays, anniversary etc.
Targeted email marketing allows communicating and engaging with the ideal market segments in a short time
Multiple ways of testing the campaign's performance, giving valuable insights for revising the strategies to drive the most engagement
The data gives valuable insights into the performance of the targeted campaigns. Depending on marketing goals these can be decoded for better reach
Email campaigns have better reach than traditional marketing methods. with the help of experienced specialists reaching the target audience will be easy
Benefits your business can avail from Email Marketing Services
Email Marketing is utilised by businesses for sending promotional messages to multiple people. It is typically used to generate sales by sharing promotional offers, nurturing leads, business expansion etc. According to 40% of B2B marketers, email newsletters are most critical for their content marketing success. 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands. Emails that have the first name of the recipient in their subject line have a higher clickthrough rate than others. These help in improving customer experience by allowing them to interact, engage and solve problems. Collecting feedback and satisfaction surveys can be easily done through emails. Email marketing campaigns can feature products or services, remind customers to purchase from the abandoned cart, deliver special offers and much more. Big and small businesses can be benefited from email marketing depending on their business goals. There are plenty of benefits of email marketing, some of which are -
Email is Permission based
People subscribe to the emails and show interest in the brand
Direct Access to Audience
Direct communication with the audience as per their schedules
More Control
Being platform independent business has more control over the data
Scalable
Easy scalability and quality without any worry of growing audience
Easy to Measure Success
Automated email marketing easily measures campaign effectiveness
Personalization Capabilities
Using demographic/ psychographic data hyper-targeted campaigns can be created
Technologies and Platforms we use
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Mailchimp
New York, US -
HubSpot
New York, US -
ZOHO Campaigns
New York, US -
DMARC
New York, US -
Google Analytics
New York, US
Services offered by Zillion IT Solutions for your Email Marketing Optimization
No doubt email marketing can do wonders for a business whether it's a startup or expanding its reach. Failure in strategising the email marketing campaigns for B2B and B2C transactions can result in uncoordinated promotion strategies, low customer volume and significant business decline. Selecting the right partner is very much important for capitalizing on conversion-focused email marketing. Zillion IT Solutions offers a diverse range of email marketing services curated to fit your unique brand needs, financial capabilities and ideal market segments. Our team of experts can devise a perfect strategy for making your campaign a huge success.
We analyze each factor influencing your email marketing campaign success. This audit can help in pinpointing issues with your send lists, timing, content etc. It is advised to get your email program audited at least once a year even if everything seems well. This will help in scaling the success and limiting the failures.
1. Email campaign and template
2. Technical review
3. Data quality
4. Email list and segmentation
5. Email analytics and performance metric
Our team of experts will efficiently, effectively and quantifiably manage your email marketing campaigns. From managing your day-to-day email campaign operations to optimization for removing errors will be handled by us. Regular reports and analytics will be shared with the organisation.
1. Review of Marketing Goals and Targeting
2. Brand Guidelines and Asset Coordination
3. Campaign Design and Deployment
4. Tracking and Reporting
5. Optimization
This helps in sending triggered or timed promotional emails to subscribers in the mailing list. These are personalised messages to the user on a schedule or when a certain condition happens.
1. Drip Campaign
2. Welcome email
3. Abandoned cart email
4. Order confirmation email
5. Thank you email
Are you happy with the support and performance of your current ESP? Are you having issues with reporting, data or integrations? We can help you in evaluating your options to acquire the highest ROI in email marketing.
1. Demo and Presentation
2. Data Migration and Setup
3. Initial Audit
4. ESP Research
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